Adapting Open Innovation Practices for the Creation of a Traceability System in a Meat-Producing Industry in Northwest Greece

Traceability is becoming an essential tool for both the industry and consumers to confirm characteristics of food products, leading industries implement traceability their merchandise. In order Computer Technology Institute Press “Diophantus” (CTI) help small medium-sized enterprises (SMEs) systems based on open innovation, principles were introduced. This paper presents market research that was carried out in determine significant concerns Greek about pork meat opinion information, preferences regarding how they would like receive this information. The survey conducted online took place from mid-February mid-March 2021 a sample 224 participants. showed very high interest concerning traceability, especially expiry date (87.9%), while way conditions transport products follow (79%). Furthermore, believe quality safety be improved with (70.1%) (79%) prefer buy traceable compared untraceable pork, signifying importance consumers. Additionally, it found SMEs have common traceability. information gathered will used adapt system consumers’ needs.